6. Web analyses
On our websites we use different tools for pseudonymized or anonymized web analyses and to evaluate the success of our marketing measures. The following explanations will give you an overview of tools we use and to what extent. We do not use all tools on all websites.
Intended purposes of the processing of the personal data:
Web analysis and online advertising (remarketing), i.e. in detail analysis of user behavior to optimize our online services and display interest-related advertising
Legal basis for the processing:
Art. 6 (1) (f) GDPR
(Legitimate interests of the controller)
Legitimate interests of processing pursued by the controller and their balancing with the interests and rights of the users:
Analysis and statistical evaluation of the use of our website, optimization of the user guidance and the economic operation of our online services, provision of offers and contents that are as relevant and interest-related as possible.
We have carefully balanced these legitimate interests with your interests and fundamental rights and freedoms as a user. Where we use Google services or tools from other third-party providers, we do not have less restrictive, but equally suitable means to pursue our interests, either because of the international distribution of such tools or because of their standard interfaces to other software systems we use. The data is processed using a pseudonym; the data gained is not used to identify users. In your interest, we have implemented the services of third-party providers in such a way that they are as data protection-friendly as possible (e.g. by shortening the IP address, reducing the standard storage period, etc.).
Furthermore, there are different possibilities to deactivate and prevent tracking (opt-out), so that the user can easily execute his right to object according to the GDPR at any time. Where this is technically possible and supported by the service providers, do-not-track settings by our users are also respected.
Categories of personal data that are processed:
Statistical data for the use of the website and our online services
(For example: Which pages are called in which order; which offers are clicked…).
Source (origin) of the data:
From the data subject (when using the website).
Recipient of the data (categories):
As part of the administration of the website, employees of affiliated companies of the Phoenix Contact GmbH & Co. KG may have access to the data.
Service providers who support us in the administration and operation of web analytics and online advertising as well as third-party providers of analysis and tracking tools may have access to your data. However, these service providers are contractually obliged by respective data processing agreements to only use the data on our account and not for their own purposes.
Transfer of data to a third country or an international organization and the associated safeguards to protect the data:
Within our services, data can be transferred anonymized or pseudonymized to servers in the USA and stored there. From the point of view of the European Union, there is no “adequate level of protection” in the USA for the processing of personal data in line with EU standards. However, our service providers signed the EU standard contractual clauses and are therefore subject to a comparable level of protection, thereby ensuring compliance with European data protection law.
Storage duration of the data:
Data collected and processed for web analysis purposes are stored pursuant to the respective applicable law (max. 13 months) before being deleted or anonymized.
Automated decision-making / Profiling:
There will be no automated decision-making or personalized profiling based on your collected data. The pseudonymized collected data will not be assigned to a person.
Our website uses the tracking pixel technology of wiredminds GmbH to analyze visitors’ behavior. Cookies and pixel tags are used for this purpose (“tracking pixel technology”). Pixel tags are small, invisible characters that are contained within a website. Collecting and analyzing the data enables us to trace the behavior of visitors on our websites. In particular, we are able to obtain information on the preferred areas of interest of our users as shown by the use of the respective websites and the geographical location of visitors.
The data collected is processed for our own purposes and is not shared with any third parties outside the Phoenix Contact Group. Further, these data is under no circumstances used for other purposes or sold. The data collected will not be used to identify the website visitor or merged with other personal data about the visitor unless agreed to separately by the person concerned. Where IP addresses are processed, these are immediately anonymized by means of deleting the last set of numbers following collection.
If you do not wish to have your behavioral data processed as described above, please click here. Please note that the objection to the processing is carried out by storing a cookie on your device which prevents the collection of your data. If you delete your browser cookies or use a different browser on your next visit, you will need to click the link again.
On some of our websites user interactions are analyzed by the tracking software Matomo (matomo.org). The IP address is stored anonymously, i.e. at least the last three digits of the IP address are set to 0. Thus, the collected data cannot be traced back to a specific person.
The tracking software is only used to adapt the website to the current technical conditions and to optimize the Internet offer for our users. The data collected this way are made available only to us, after having been processed, and are not shared with any third parties. Further, these data is not used for other purposes nor sold. The tracking software runs on own servers of the Phoenix Contact Group exclusively in Germany. Statistical data and any personal data (e.g. via registration and contact forms) are processed separately. No link is made between personal data and statistical data at any time.
If you do not wish to have data processed as described above, please remove the tick from the checkbox in the menu of the respective website to object to the processing of your data. Please note that this is done by storing a cookie on your device which prevents the collection of your data. If you delete your browser cookies or use another browser for your next visit, you will need to click the link again.
However, Google Analytics is used by us exclusively with activated IP anonymization (so-called IP masking). This means that the IP address of users is shortened by Google. Only in exceptional cases, e.g. if technical failures occur in Europe, the full IP address is transferred to a Google server in the USA and then shortened there. To the best of our knowledge, the IP address transmitted by the user’s browser will not be merged with other data of the user held by Google.
Google uses the transmitted data on our behalf and on the basis of a (commissioned) data processing agreement, to evaluate the use of our website, to create reports on the activities within our online offering and to provide us with other services associated with the use of the website. With the help of these analysis results we can, for example, identify particularly popular areas of our website and the preferences of users and use the knowledge gained in this way to further improve our offer and make it more targeted and interesting for you as a user.
With the processing of the data we pursue our legitimate interests in an analysis and statistical evaluation of the use of our website, in the optimization of our online offer and in the provision of content that is as relevant to your interests as possible. We have carefully balanced these legitimate interests with your interests and fundamental rights and freedoms as a user and have come to the conclusion that no consent is required but that data processing is allowed on the basis of our legitimate interests, Art. 6 (1) (f) GDPR.
The determining reason for the use of Google Analytics is the fact that there is no equally suitable web analysis tool for our specific purposes. Google Analytics is not only the most widespread tool in the international context and is therefore particularly suitable for websites of internationally active groups of companies. Due to its wide distribution, Google Analytics – unlike other web analysis tools – also has standard interfaces to other software systems that we use. Furthermore, in your interest we implemented Google Analytics as data protection friendly as possible (in addition to IP masking, e.g. by not processing the user ID for cross-device analysis of visitor flows, by reducing the standard storage period, etc.).
The acceptance of cookies when using our website is not mandatory; if you do not wish cookies to be stored on your device, you can deactivate the corresponding option in the system settings of your browser or in the Cookiebot settings (Cookie Management). Additionally, you can delete saved cookies at any time in the system settings of your browser. If you do not accept cookies, however, this may lead to functional limitations. In addition, you can deactivate the use of Google Analytics cookies using a browser add-on if you do not wish the website analysis. You can download this add-on here: http://tools.google.com/dlpage/gaoptout?hl=en.
You can use the Google Analytics opt-out browser add-on to prevent Google Analytics from using your information. To disable Google Analytics, download and install your web browser add-on. The Google Analytics opt-out add-on is compatible with all common browsers. For the add-on to work, it must be loaded and run correctly in your browser. To learn more about how to disable Google Analytics and correctly install the browser add-on, click here: https://support.google.com/analytics/answer/181881?hl=en.
As an alternative to the browser add-on, for example for mobile devices, you can also prevent Google Analytics from capturing data by clicking on the opt-out link that you find in the privacy menu of the respective website if this website uses Google Analytics. An “opt-out cookie” will then be set to prevent your data from being collected in the future. The opt-out cookie applies only to the specific browser used when you set it and only to our website and is stored on your device. If you delete the cookies in your browser, you must set the opt-out cookie again.
The common browsers also offer a “Do-Not-Track-Function”. If this function is activated, your device informs the web analysis tool that you do not want to be tracked.
Please also note the following: From the point of view of the European Union, there is no “adequate level of protection” for the processing of personal data in the USA that corresponds to EU standards. However, this level of protection can be replaced or established for individual companies by signing the so-called EU standard contractual clauses. Google has signed these clauses and hereby guarantees to comply with the European data protection law.
The data processed by Google Analytics is automatically deleted after a period of max. 13 months. Data whose retention period has been reached is automatically deleted once a month.